While doing some Christmas shopping tonight I was asked if I would like to purchase some gift tags that had been illustrated by children for children affected by HIV/AIDS. 100% of the money would directly benefit pediatric and youth services. I needed gift tags and the money goes to a very good cause. It's a win win.
I love to see big businesses getting involved in humanitarian efforts. They have the ability to reach a greater audience through their advertising and promotion. It seems there is a trend in many larger businesses pursuing philanthropic or socially responsible work and, no matter what the reason, what they can accomplish is significant and can make a real change in people's lives.
Tonight I wish everyone health, happiness and peace as we head into a busy month : )
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